MUSIC BUSINESS 2: ONLINE PROMOTION

Overview

If you are an ambitious player and want to stay afloat in the today's music industry, you'll know that you have to keep up with the new technologies and business models which are constantly emerging. This course gives you a chance to explore them in detail before deciding which to go with and how to fully exploit them. You will learn how to enhance the power of the internet to serve your needs, to maximise your social network output to get your name and product out there in an ever-changing landscape. Featuring exclusive in-depth content from Point Blank partners SoundCloud (including exclusive video tutorials on advanced SoundCloud use), Kwame Kwaten from ATC Management (Rumer, Dido, Boxer Rebellion) and Steve Farris from Snow Patrol Publishing, Music Business 2 - Online Promotion is updated regularly to stay relevant and is the short cut to controlling your destiny in the music business.

 

Includes over 40 video tutorials / 4 hours live masterclass interaction with industry experts /1 year access / over 80 pages of course notes / 24/7 access to forum / exclusive resources to download. Optional: sign your track to Point Blank Music distributed by iTunes, beatport, Juno Download and Amazon.

Preview

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Content

Week 1: Profile Building Basics

  • Online profile: punching above your weight
  • Content basics: podcasts, imagery
  • Social media basics
  • Your website: domain names, SEO
  • A fresh approach...no website?

 

Week 2: Music Streaming

  • What is music streaming? Business issues
  • Introducing SoundCloud: the basics
  • Embedding SoundCloud and advanced use
  • Other possibilities: free downloads
  • Spotify, Youtube channels

Week 3: Blogs

  • Blogs: definition and usage; what to put in
  • Tumblr; Wordpress
  • Connecting to/promoting your blog
  • Building databases; online services
  • Avoiding spam

 

Week 4: Social Networks

  • Networking with Tumblr, Facebook
  • Twitter: the basics, for musicians, clients
  • Other possibilities: apps, online stores
  • Final thoughts; USPs
  • On the horizon...into the future

 

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